The Department of Highway Safety and Motor Vehicles (DHSMV) and Florida Rider Training Program (FRTP) are launching a statewide “Motorcycle Conspicuity Campaign.” This statewide initiative will focus on promoting motorcycle visibility and safety in an effort to reduce fatalities on Florida’s roadways.

Lacking the structural safety advantages of an automobile or truck, motorcyclists are more likely to suffer severe injury or death when involved in a traffic crash. Research suggests that motorcyclists who make themselves more visible, or “conspicuous,” are less likely to have their right-of-way violated by other vehicles on the roadways.

As such, we’d like to encourage all motorcyclists to “Ride Proud. Dress Loud.”

Questions? Please contact us.